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Sr. Manager, Media Strategy

Date: Feb 11, 2019

Location: San Francisco, CA, US

Company: Williams-Sonoma Inc.

Requisition Number: SS-15048
Area of Interest: Marketing
Organization: Corporate
Brand/Division: Shared Services
Position Type: Full-time


About the Team

You will be part of the growing in-house Digital Marketing team responsible for developing strategies and optimizing William-Sonoma, Inc.'s digital spend across all 8 Brands and International efforts. Our job is to work closely with our Brand and external partners to lead the strategy and setup and optimization of our campaigns, in order to meet the goals of each individual brand, as well as the business as a whole--focusing largely on DR campaigns driving efficient sales.

About the Role

The Senior Manager of Display Strategy and Planning will lead the team responsible for developing the open web display strategies for prospecting as well as the overarching remarketing investment strategy. You will lead the transition of WSI's open web prospecting programs from agency management to an in-house team, working directly with the agency, the DSP, and the internal Programmatic and Ad Operations teams to build out processes while hiring and growing a team. You will lead publisher discovery and the vetting, development, and implementation of new and current strategies to drive efficient revenue and new customer growth while ensuring ads are on brand appropriate sites and portray the aesthetics of the WSI brands. You will oversee the allocation of budgets by partner for both prospecting and retargeting including revenue and spend forecasts and analysis and insights to measure and improve program effectiveness. You will take a leadership role in WSI Cross-brand digital initiatives and within the Digital team. You will lead the Display Strategy team, managing the career development of 4 Analysts.

You're excited about this opportunity because you will...

* Lead the team on seasonal and special campaign media plan development for WSI. Includes strategic planning, rate negotiation, tactical balance throughout the purchase funnel, and evaluating new opportunities (site direct, private exchanges, programmatic targeting strategies, etc.)

* Allocate multi-million dollar budgets across different publishers, maximizing eComm and Retail revenue while balancing awareness/ top of the funnel KPIs
* Translate Brand goals into strategic media solutions that grow our Brands and prioritize key business initiatives in a Brand enhancing manner
* Manage multiple vendors, display publishers, and DSPs to ensure campaign performance is in line with performance goals and budget is pacing on track. Determine KPI goals by campaign and work with partners to ensure expectations are met
* Negotiate PMP placements and direct site buys to ensure high quality inventory and contextually relevant sites
* Vet new campaign ideas. Collaborate with internal Brand eCommerce partners, and align Brand vision and key stories with media plan, and work directly with Customer Relationship Management team to fund
* Partner with internal Display Ad Operations Team to ensure accurate campaign knowledge pre-launch with a focus on implementation of all online advertising campaign elements in a timely and accurate manner
* Partner with internal Programmatic team on campaign goals, optimization strategies, and budget allocation
* Work with internal and external partners to closely manage budgets and forecast revenue & spend
* Lead team in providing regular updates on performance, strategies, and recommendations
* Manage monthly invoices and accrual processes across display
* Lead team on creative trafficking E.g. Develop/maintain procedures for ad creative trafficking between Brand creative teams and the Ad Operations team to ensure banners are updated seasonally and on-time
* Lead rollout plan and testing strategy for dynamic creative in prospecting campaigns, collaborating with CRM, Brand, and Programmatic partners on a testing roadmap
* Lead testing with on-boarder partner for houseful targeting and suppression, including contract negotiations, vendor management, and Cross-Brand testing roadmap
* Collaborate with Analytics and Database Teams to leverage customer segments for specialized targeting and on advanced attribution reporting
* Educate Brand partners on best practices, platform and process changes, and on new strategies
* Create presentations on performance, strategy and industry updates and share with various levels of the WSI organization
* Keep up-to-date with industry trends and be the WSI subject matter on online display marketing
* Manage the career objectives and work product of 4 Marketing Analysts

Why you will love working at Williams-Sonoma, Inc.

* We're a successful, fast-growing company with an entrepreneurial vibe
* A technologically and data-driven business
* Competitive salaries and comprehensive health benefits
* We're at the forefront of tech and retail, redefining technology for the next generation
* We're passionate about our internal and external clients and live/breathe the client experience
* We get to be creative on a daily basis
* A smart, experienced leadership team that wants to do it right and is open to new ideas
* We believe in autonomy and reward taking initiative
* We have fun!


We're excited about you because you have...

* 5+ years experience in display media planning
* Technical aptitude and ability to converse clearly with multiple WSI teams

* Direct experience with DSPs (Google DoubleClick Bid Manager, Amobee, MediaMath, etc.)
* Intermediate to advanced Excel skills (pivot tables, vlookups, sumifs, etc.)
* Strong Analytics expertise and experience in digital analytics and/or audience data management platforms (DMP). Ability to analyze raw data, draw conclusions, and develop actionable recommendations and communicate outcomes
* Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate to all levels across the organization
* Entrepreneurial spirit and ability to work in a fast-paced environment
* Prior people management experience

* Strong project management skills and ability to quickly react to changing priorities and deadlines
* Well-organized, high attention to detail, deadline-oriented

* Enjoys working with others as part of a team

About Williams-Sonoma, Inc.

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.


Once you are here, you can look forward to a wide variety of benefits. Our corporate vision--to enhance our customers' quality of life at home--extends to the lives of our associates. To that end, we offer an extensive benefits package designed to help you grow, personally and professionally, to keep you healthy, to prepare you for the unexpected, to care for your family and to build a secure future. Depending on your position and your location, here's a look at what you might be eligible for:

* A generous discount on all Williams Sonoma Inc. brands through multiple shopping channels
* A 401(k) plan and other investment opportunities
* Paid vacations, holidays and other time-off programs
* Health benefits, including health, dental and vision insurance; health and dependent care tax-free spending accounts; medical, family and bereavement leave; same-sex domestic partner benefits; short- and long-term disability programs; life and travel insurance; an employee assistance program
* Tax-free commuter benefits
* A wellness program that supports your physical, financial and emotional health
* In-person and online learning opportunities through WSI University, LearnIt and AcademyX
* Cross-brand and cross-function career opportunities
* Quarterly sample sales
* A business casual work environment
* A bike share program
* Time off to volunteer
* Matching donations to qualifying nonprofit organizations
* Company-sponsored walks and runs
* Healthy, organic options in the cafeteria and an awesome salad bar
* Discounts on nearby gyms and other local businesses

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland

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