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Sr. Analyst, CRM - Williams-Sonoma

Date: Apr 6, 2019

Location: San Francisco, CA, US

Company: Williams-Sonoma Inc.

Requisition Number: SS-15033
Area of Interest: Marketing
Organization: Corporate
Brand/Division: Shared Services
Position Type: Full-time


About the Team

You will be part of the Customer Relationship Marketing team responsible for developing and delivering marketing strategies that drive profitable growth in sales and customers for the Williams Sonoma and Williams Sonoma Home brands. CRM manages the marketing investment portfolio to maximize ROI, implements segmentation and targeting tactics to improve customer response, facilitates cross-functional efforts to drive key growth initiatives, and serves as thought leaders in evolving our marketing practice to reflect changes in customer behavior and technology.

About the Role:

The Williams-Sonoma brand Customer Relationship Marketing team is seeking a Senior-level Analyst to develop and execute direct marketing circulation and sales plans, run post campaign analysis to identify trends and opportunities, and execute and manage multiple brand projects.

You're excited about this opportunity because you will...

* Prepare detailed catalog circulation plans, including sales and cost forecasts
* Develop and analyze weekly DTC sales performance; identify trends and opportunities
* Recommend and implement mailing strategies
* Oversee catalog name selection and execution
* Oversee production-related deliverables
* Develop seasonal & fiscal sales and order curves
* Develop and supervise alternative marketing programs, including direct mail and select digital (circulation plan, sales and ad cost plan)
* Work closely with printer on management of circulation quantity, paper orders, oversee unload plans
* Manage key vendor relationships
* Supervise Cat Driven factoring, update history, communicate out results
* Supervise preparation of marketing hindsight reports
* Own monthly Customer Metrics reporting
* Prepare and communicate weekly and monthly sales forecasts
* Own Month-End Close reporting, accruals, demand forecast and cost planning
* Support the team in various brand initiatives - new store openings, New Mover program, customer acquisition efforts, catalog format versioning

Why you will love working at Williams-Sonoma, Inc.

* We're a successful, fast-growing company with an entrepreneurial vibe
* A technologically and data-driven business
* Competitive salaries and comprehensive health benefits
* We're at the forefront of tech and retail, redefining technology for the next generation
* We're passionate about our internal and external clients and live/breathe the client experience
* We get to be creative on a daily basis
* A smart, experienced leadership team that wants to do it right and is open to new ideas
* We believe in autonomy and reward taking initiative
* We have fun!


We're excited about you because you have the following qualifications...

* Bachelor's degree in Marketing or related field, MBA a plus.
* 3-5 years Direct Marketing experience.
* Strategic and analytical thinking; ability to evaluate alternatives and develop effective solutions.
* Ability to build effective relationships and teams.
* Ability to prioritize and work on multiple projects in a deadline driven environment.
* Strong written and oral communication skills.
* Strong Excel spreadsheet proficiency (v-lookups and pivot tables).

About Williams-Sonoma, Inc.

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.


Once you are here, you can look forward to a wide variety of benefits. Our corporate vision--to enhance our customers' quality of life at home--extends to the lives of our associates. To that end, we offer an extensive benefits package designed to help you grow, personally and professionally, to keep you healthy, to prepare you for the unexpected, to care for your family and to build a secure future. Depending on your position and your location, here's a look at what you might be eligible for:

* A generous discount on all Williams Sonoma Inc. brands through multiple shopping channels
* A 401(k) plan and other investment opportunities
* Paid vacations, holidays and other time-off programs
* Health benefits, including health, dental and vision insurance; health and dependent care tax-free spending accounts; medical, family and bereavement leave; same-sex domestic partner benefits; short- and long-term disability programs; life and travel insurance; an employee assistance program
* Tax-free commuter benefits
* A wellness program that supports your physical, financial and emotional health
* In-person and online learning opportunities through WSI University, LearnIt and AcademyX
* Cross-brand and cross-function career opportunities
* Quarterly sample sales
* A business casual work environment
* A bike share program
* Time off to volunteer
* Matching donations to qualifying nonprofit organizations
* Company-sponsored walks and runs
* Healthy, organic options in the cafeteria and an awesome salad bar
* Discounts on nearby gyms and other local businesses

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.


Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland

Job Segment: Retail Sales, Direct Marketing, CRM, MBA, Retail, Marketing, Technology, Management