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Senior Analyst, Consumer and Business Insights

Date: Jan 26, 2019

Location: San Francisco, CA, US

Company: Williams-Sonoma Inc.

Requisition Number: SS-14188
Area of Interest: Marketing
Organization: Corporate
Brand/Division: Shared Services
Position Type: Full-time


About the Team

The Marketing Strategy and Analytics team is based at the Williams-Sonoma, Inc. (WSI) corporate headquarters in San Francisco, CA. Through leading-edge expertise in Analytics, Data Science, and Marketing Strategy, our mission is to drive profitable growth across our brand portfolio and ensure that our brands are top-of-mind with consumers. We're responsible for leveraging multi-brand, multi-channel customer data to provide WSI with strategic advantages in the marketplace. We strive for continuous improvement and innovation in everything we do.

Our team delivers strategic advantages for the WSI family of brands by providing:

* Deep customer data insights to understand consumer behaviors and fuel opportunities
* Predictive analytics and data science best practices
* Data innovation & execution to power our world-class multi-channel marketing engine
* Sophisticated measurement of marketing investment and program incrementality

About the Role

* Deliver customer analytic projects, providing actionable insights to business stakeholders. Examples include:

* Customer demographics, KPIs and other profile metrics for each brand as well as for key initiatives
* Insights to drive new customer acquisition, reactivation and retention
* Customer value, needs and preferences across life stages and cohorts
* Market basket and other product-level analyses
* Responsible for all stages of analytic projects, including:

* Objective identification and hypothesis development
* Source data identification
* Programming in SQL, SAS, Python, R or other statistical package for data manipulation and analysis
* Interpretation and extraction of insights
* Synthesis, packaging (including visualization) and communication of findings and recommendations
* Connect web & sales data to derive insights about how customers interact with both our online and offline shopping channels
* Publish business intelligence reporting for KPI tracking and performance trending
* Develop consumer surveys including questionnaire design and implementation, results interpretation and communication with actionable results
* Collaborate with Technology partners to improve data quality, new data capture and drive efficiency in usage.
* Seek continuous improvement in process improvement, analytics tools and techniques, automation, results visualization and storytelling. Keep up with industry best practices.

You're excited about this opportunity because you will...

* Work on a variety of analytic projects, across brands and different business opportunities, but always with the customer at the center of everything we do
* Collaborate with smart and motivated team members and stakeholders who are curious and like to innovate
* Make an impact by providing insightful data to guide decision making and offer proactive solutions in a culture that is very data-driven and values our team

Why you will love working at Williams-Sonoma, Inc.

* We're a successful, fast-growing company with an entrepreneurial vibe
* A technologically and data-driven business
* Competitive salaries and comprehensive health benefits
* We're at the forefront of tech and retail, redefining technology for the next generation
* We're passionate about our internal and external clients and live/breathe the client experience
* We get to be creative on a daily basis
* A smart, experienced leadership team that wants to do it right and is open to new ideas
* We believe in autonomy and reward taking initiative
* We have fun!


We're excited about you because...

* You have excellent analytic and critical thinking skills, combined with strong written and verbal communication skills
* You have a strong ability to translate complex data into compelling stories, and have strong data visualization skills that help influence your message
* You can get up to speed quickly, can roll-up your sleeves and dig in to the technical details but also step back and see the big picture
* You're passionate about consumer data and curious about their behavior, always seeking ways to use data to impact their behavior with us
* You have a deep understanding of large scale marketing databases and systems, and expertise in data mining techniques
* You work effectively with cross-functional partners in a collaborative environment
* You're well-organized, with high attention to detail, deadline-oriented and act with a sense of urgency to drive actionable results

Technical Competencies required:

* Degree in a quantitative field such as Statistics, Mathematics, Applied Analytics, Operations Research or Computer Science
* 4+ years of business-based analytics, with hands-on data analysis experience with a variety of analytic tools. Knowledge of emerging analytic techniques and tools
* Excellent SQL skills
* Experience analyzing clickstream data
* Skilled in Tableau or other similar visualization tool
* Exposure to data analysis tools such as Python, SAS, R, and Hive, and an understanding of MapReduce
* Experience developing survey questionnaires and analyzing survey results is a plus
* Experience in multi-channel consumer retail industry is a major plus
* Experience in consumer marketing is a major plus

About Williams-Sonoma, Inc.

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.


Once you are here, you can look forward to a wide variety of benefits. Our corporate vision--to enhance our customers' quality of life at home--extends to the lives of our associates. To that end, we offer an extensive benefits package designed to help you grow, personally and professionally, to keep you healthy, to prepare you for the unexpected, to care for your family and to build a secure future. Depending on your position and your location, here's a look at what you might be eligible for:

* A generous discount on all Williams Sonoma Inc. brands through multiple shopping channels
* A 401(k) plan and other investment opportunities
* Paid vacations, holidays and other time-off programs
* Health benefits, including health, dental and vision insurance; health and dependent care tax-free spending accounts; medical, family and bereavement leave; same-sex domestic partner benefits; short- and long-term disability programs; life and travel insurance; an employee assistance program
* Tax-free commuter benefits
* A wellness program that supports your physical, financial and emotional health
* In-person and online learning opportunities through WSI University, LearnIt and AcademyX
* Cross-brand and cross-function career opportunities
* Quarterly sample sales
* A business casual work environment
* A bike share program
* Time off to volunteer
* Matching donations to qualifying nonprofit organizations
* Company-sponsored walks and runs
* Healthy, organic options in the cafeteria and an awesome salad bar
* Discounts on nearby gyms and other local businesses

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration

This role is not eligible for relocation assistance.


Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland

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