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SEO Analyst

Date: Nov 30, 2018

Location: San Francisco, CA, US

Company: Williams-Sonoma Inc.

Requisition Number: SS-14699
Area of Interest: Information Technology
Organization: Corporate
Brand/Division: Shared Services
Position Type: Full-time


About The Team

At Williams- Sonoma, we are a team of passionate SEOs operating at a fast pace with a clear direction, targeting channel excellence along with business targets. The SEO team operates as an internal agency consulting and working on multiple e-commerce sites, cross-brand, cross-channel to define, strategize and test SEO for driving continual growth focusing on the outcome.

About the Role

We are looking for a SEO Analyst to take a role in the implementation, and day to day management of new and existing strategies to drive growth and maximize return for SEO across all Pottery Barn Brands and International eCommerce sites. Lead the development of near and long-term SEO strategies related to keyword matrix development, site architecture optimizations, content management, and other strategies to maximize indexing, rank, traffic, and sales. Heavy focus on collaboration with brand eCommerce partners, Technology teams, and external vendors to implement strategies.

What you will do...

* Work with the SEO strategists to develop and execute SEO strategies that include keyword research, on-page optimization, targeting, content analysis, technical improvement, and customer engagement
* Work with brand eCommerce teams to strategize, develop, and implement site and content improvements
* Work with Technology partners -- including product managers, engineers, designers, and UX -- to implement SEO-driven technology initiatives, as well as reviewing and approving non-SEO initiatives
* Research and develop eCommerce and editorial content to target queries across multiple parts of the purchase funnel
* Identify areas of opportunity for improved on-site use of HTML/JavaScript for SEO benefit
* Work closely with IT and Brand partners to ensure SEO projects are prioritized based on ROI
* Collaborate and influence brand partners on an SEO content strategy utilizing top keywords based on seasonality and relevant search intent
* Maintain a reporting dashboard that goes beyond traffic/revenue/keywords, and includes user engagement metrics like time on page, conversion, and click path
* Develop and maintain on-page optimizations -- including title tags, meta descripts, and header tags -- as necessary based on page content and targeted keywords
* Manage strategy of keyword research using third-party tools to select target keywords based on relevance, search volume and business priority
* Manage numerous outside vendors that support SEO strategy and drive growth

Why you will love working at Williams-Sonoma, Inc.

* We're a successful, fast-growing company with an entrepreneurial vibe
* A technologically and data-driven business
* Competitive salaries and comprehensive health benefits
* We're at the forefront of tech and retail, redefining technology for the next generation
* We're passionate about our internal and external clients and live/breathe the client experience
* We get to be creative on a daily basis
* A smart, experienced leadership team that wants to do it right and is open to new ideas
* We believe in autonomy and reward taking initiative We have fun!


What you will have...

* 2+ years minimum experience with SEO & eCommerce sites
* Background and experience with HTML & JavaScript
* Strong familiarity with Google and other third-party keyword research and SEO tools
* Experience with a web analytics system
* Strong analytical ability and expertise in Excel
* Ability to deal with ambiguity and a fast-paced environment
* Well-organized, high attention to detail, deadline-oriented
* Excellent written and verbal communication skills
* Enjoys working with others as part of a team

About Williams-Sonoma

Williams-Sonoma, Inc. is a multi-channel speciality retailer of products for the home. The Company operates in two segments: direct-to-customer and retail. The direct-to-customer segment has seven merchandising concepts (Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PB Teen, West Elm, Rejuvenation and Mark and Graham) which sell its products through its seven e-commerce Websites and eight direct-mail catalogs. The retail segment has five merchandising concepts (Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm and Rejuvenation) which sell products through its retail stores.


Once you are here, you can look forward to a wide variety of benefits. Our corporate vision--to enhance our customers' quality of life at home--extends to the lives of our associates. To that end, we offer an extensive benefits package designed to help you grow, personally and professionally, to keep you healthy, to prepare you for the unexpected, to care for your family and to build a secure future. Depending on your position and your location, here's a look at what you might be eligible for:

* A generous discount on all Williams Sonoma Inc. brands through multiple shopping channels
* A 401(k) plan and other investment opportunities
* Paid vacations, holidays and other time-off programs
* Health benefits, including health, dental and vision insurance; health and dependent care tax-free spending accounts; medical, family and bereavement leave; same-sex domestic partner benefits; short- and long-term disability programs; life and travel insurance; an employee assistance program
* Tax-free commuter benefits
* A wellness program that supports your physical, financial and emotional health
* In-person and online learning opportunities through WSI University, LearnIt and AcademyX
* Cross-brand and cross-function career opportunities
* Quarterly sample sales
* A business casual work environment
* A bike share program
* Time off to volunteer
* Matching donations to qualifying nonprofit organizations
* Company-sponsored walks and runs
* Healthy, organic options in the cafeteria and an awesome salad bar
* Discounts on nearby gyms and other local businesses

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland

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