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Analyst CRM - Williams-Sonoma

Date: Jan 6, 2019

Location: San Francisco, CA, US

Company: Williams-Sonoma Inc.

Requisition Number: SS-13846
Area of Interest: Marketing
Organization: Corporate
Brand/Division: Shared Services
Position Type: Full-time


About the Team

You will be part of the Customer Relationship Marketing team responsible for developing and delivering marketing strategies that drive profitable growth in sales and customers for the Williams Sonoma and Williams Sonoma Home brands. CRM manages the marketing investment portfolio to maximize ROI, implements segmentation and targeting tactics to improve customer response, facilitates cross-functional efforts to drive key growth initiatives, and serves as thought leaders in evolving our marketing practice to reflect changes in customer behavior and technology.

About the Role

In the CRM Analyst role, you will be responsible for executing catalog campaigns from start to finish, focusing on targeting, testing, & optimization; analyzing & reporting on marketing portfolio performance; analyzing data to answer important business questions & make recommendations; and managing a complex budget. You will work cross-functionally, often stepping beyond your job description to solve problems and make our marketing more effective.

You're excited about this opportunity because you will...

* Develop circulation and test plans for catalogs and other marketing campaigns.
* Execute marketing programs that drive sales and customer growth, including package insert programs, new store openings, direct mail, and others.
* Execute catalog campaigns from start to finish, coordinating all steps with internal partners (database production, data science, creative), list processing vendor, and printer.
* Provide insightful data on marketing portfolio performance, leveraging our multi-touch attribution solution, to guide decision making and offer proactive solutions.
* Analyze and report on test results and customer metrics. Maintain result histories. Make recommendations based on findings.
* Prepare monthly presentations of marketing results. Provide ad-hoc reports upon request.
* Update weekly sales and marketing reports, providing highlights of prior week's performance.
* Manage marketing expenses: verify, process, and track invoices; maintain cost history; reconcile versus budget; and communicate variances.
* Maintain key documents including circulation summaries, in-home calendars, production schedule, and more.
* Interact with peers on other WSI brands as well as cross-functional partners to share best practices, generate new ideas, and seek continual process improvement.

Why you will love working at Williams-Sonoma, Inc.

* We're a successful, fast-growing company with an entrepreneurial vibe
* A technologically and data-driven business
* Competitive salaries and comprehensive health benefits
* We're at the forefront of tech and retail, redefining technology for the next generation
* We're passionate about our internal and external clients and live/breathe the client experience
* We get to be creative on a daily basis
* A smart, experienced leadership team that wants to do it right and is open to new ideas
* We believe in autonomy and reward taking initiative
* We have fun!


We're excited about you because...

* You have a Bachelor's Degree
* You have 2-5 years CRM/Direct Marketing experience (Retail industry experience a plus)
* You demonstrate proven critical thinking and analytical skills
* You are adept at planning and prioritization in a deadline-driven environment
* You have strong attention to detail and value high quality work
* You are results-oriented, with a sense of urgency and drive for continual improvement
* You have excellent written and oral communications
* You are a team player with a service mindset
* You are eager to learn and continually develop yourself

Technical Competencies required:

* Extensive Excel experience
* Experience with other Microsoft Office applications, including PowerPoint, Word, and Outlook
* Experience with Omniture (Adobe) a plus
* SQL, SAS, and/or statistical software skills a plus

About Williams-Sonoma, Inc.

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.

This role is not eligible for Visa sponsorship or relocation assistance. Employment is contingent upon successful completion of a criminal background check.


Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland

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