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Analyst, Affiliate and Content

Date: Jan 25, 2019

Location: San Francisco, CA, US

Company: Williams-Sonoma Inc.

Requisition Number: SS-14687
Area of Interest: Marketing
Organization: Corporate
Brand/Division: Shared Services
Position Type: Full-time

JOB DESCRIPTION

About the Team

You will be part of the Digital Marketing team responsible for developing strategies and optimizing Williams-Sonoma, Inc.'s digital spend across all 8 Brands and International efforts. WSI manages all large digital programs in-house, and this role is critical in ensuring the accurate and timely execution for the display channel as well as reporting across all digital programs.

About the Role

The Analyst Affiliate and Content role is responsible for executing and optimizing the WSI Affiliate and content syndication programs across our 8 Brands and International eCommerce sites. This role will execute the day-to-day management of the affiliate program and assist with online video syndication and content syndication programs with a focus on driving growth, reaching new customers, maximizing ROI, and improving brand recognition and perception.

You're excited about this opportunity because you will...

* Work closely with the Affiliate Manager in the management of the affiliate program while assisting with video/content syndication campaigns.
* Issue IO's via in-house affiliate platform, with negotiated rates, cookie windows and budget caps. Communicate WSI expectations and program changes with publisher base. Ensure monthly budgets are not exceeded and revenue goal is achieved. Collaborate with eMarketing team on budgets and pacing.
* Monitor affiliate placements ensuring WSI guidelines are followed and brands are represented to WSI expectations.
* Conduct ongoing reporting and analysis of affiliate performance, including identifying key business drivers and opportunities for improvement.
* Foster affiliate relationships, meeting regularly to ensure campaigns are performing within target ROI goals, and that WSI is featured in brand-enhancing ways.
* Work with internal cross functional teams to identify promotions, refresh creative, and ensure Brand messaging is updated across affiliate partner sites.
* Execute creative and promotional link trafficking through in-house affiliate platform.
* Facilitate creative trafficking across video/content syndication coordinating with brand creative, social and PR teams - liaise with brand and creative teams to ensure programs are updated seasonally and on-time
* Work with Manager to determine KPI goals by campaign, coordinate with internal attribution teams for cross-channel de-duped results, communicate expectations with affiliates.
* Manage monthly invoices and accrual processes across affiliate and content syndication programs for all Brands.
* Coordinate with Sr. Analyst to on-board content collaborators to in-house platform, ensuring IO's are properly sent and accepted and that affiliate links are correctly created.
* Create presentations on performance, strategy and industry updates to share with various levels of WSI organization
* Analyze competition and follow Affiliate Industry trends.

Why you will love working at Williams-Sonoma, Inc.

* We're a successful, fast-growing company with an entrepreneurial vibe
* A technologically and data-driven business
* Competitive salaries and comprehensive health benefits
* We're at the forefront of tech and retail, redefining technology for the next generation
* We're passionate about our internal and external clients and live/breathe the client experience
* We get to be creative on a daily basis
* A smart, experienced leadership team that wants to do it right and is open to new ideas
* We believe in autonomy and reward taking initiative
* We have fun!

REQUIREMENTS AND QUALIFICATIONS

We're excited about you because ...

* You have a Bachelor's Degree or equivalent work experience
* You have 1-2 years minimum experience in online marketing preferred
* You have strong analytical ability a must for accurate forecasting and KPI assessment
* You have strong project management skills and ability to quickly react to changing priorities and deadlines
* You have excellent verbal and written communication skills
* You are well-organized, high attention to detail, and ability to drive results quickly

Technical Competencies required:

* Strong MS Excel skills and analytical ability

*This role is not eligible for visa sponsorship or relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.


Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland

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