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Manager, Visual Merchandising-West Elm (Global)

Date: Nov 22, 2017

Location: Brooklyn, NY, US

Company: Williams-Sonoma Inc.

Requisition Number: SS-12061
Area of Interest: Merchandising
Organization: Corporate
Brand/Division: Shared Services
Position Type: Full-time


Our Company

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.

Position Summary


In partnership with US visual merchandising and global merchandising, set the retail visual and marketing direction for the global business of the West Elm brand. This role is accountable for both company-owned and franchise stores. Work with U.S. Visual Merchandising department, stores organization and franchise partners to ensure visual strategy enhances the brand image, sales and profits for each store by market. Work with store team to provide visual direction, inspiring creativity and teamwork to ensure our stores have dynamic and whimsical visual representations, which uniquely reflect the brand.

Specific Responsibilities

* Provide creative direction in partnership with U.S. Visual teams for the global stores by season.

Responsibilities include:

* Adapt brand maps to reflect market relevancy by store.

* Manage/ Update each store map, including hardware, bays and location of lifestyles within the store
* Create additional on-the-spot presentations to fill gaps or enhance overall visual image in the store
* Develop a balance of visual displays that appeal to the local markets
* Create seasonal visual direction for stores:

* Plan and organize all floor sets
* Attend all floor-sets
* Establish a style guide, indicating where items will be placed and identify replacement items for out of stock items
* Ensure signage and selling collateral is current and placed as directed
* Participate in developing new, creative decorating moments
* Foster an "all hands on deck" collaborative work style to accomplish all needs of store visual
* Develop and manage all communication to stores:

* Work closely with brand visual team to translate and communicate direction to store teams as weekly mark-downs, floor sets and signage changes take place
* Create field updates around discussion in Monday morning business meetings, hot topics and other changes in direction
* Partner with Store Ops. to ensure field direction/changes is accurate and timely
* Partner with all brands in the US to determine signage and key marketing strategies for all floor sets, new store openings and in-store events:Partner with store design to determine layouts for new stores and supplies/ props needed for openings

* Develop subject matter expertise on product display, signage and packaging to meet local standards:
* Understand product legislation in each country to ensure product displayed is compliant
* Research and procure in-country vendor resources to utilize for signage & packaging, building partnerships for needs not delivered by U.S. Visual teams

* Lead a team:

* Responsible for coaching, developing and managing the Visual Coordinator
* Manage day to day operations:

* Prepare forecasts and execute against budget; manage invoices from vendors
* Allocate expenses for travel


* 10 + years progressive experience in visual merchandising with multi-store responsibility
* Experience managing others and leading a team
* Ability to travel to global locations 40% - 50%
* BS/BA required in design, art or related degree


* Photoshop, Illustrator, Quark, In-design, Excel, Microsoft Suite
* Stay current on professional practices and trends
* Ability to work independently and as a team
* Ability to set realistic short- and long-term goals Ability to write and speak effectively
* Prioritize effectively and organize work based on urgency and importance
* Correctly identifies problem and is resourceful and/or innovative in finding solutions
* Present skillfully to all audiences
* Listen attentively and hear accurately
* Provide timely and accurate information to store team
* Provides support, direction, and feedback to others
* Sets expectations and encourages others to achieve more
* Uses appropriate interpersonal style to guide others toward goal achievement
* Delegates effectively and appropriately


* Ability to be mobile when setting up store floor set for extended periods of time.
* Ability to lift and mobilize medium to large items, up to 75 lbs., while utilizing appropriate equipment and safety techniques

Williams-Sonoma Inc. is an Equal Opportunity Employer

Personal Competencies

Global Business Acumen -- Understand the complexity of business on a global scale. Embrace cultural and individual differences with empathy. Work with the nuances of specific local cultures to make informed decisions.

Strategic and Analytical Capability -- Ability to think globally, strategically, and objectively. Effectively translates data into actionable insights, strategies and financial plans.

Leading Teams -- Attracts, develops and motives the talent needed for current and future business requirements. Articulates an inspiring vision for the future, establishes high performance expectations and sets example through own behavior. Ensures alignment of individual goals with overall business objectives. Coaches team members to success and holds individuals accountable for achieving results.

Drive for Results -- Credibility earned through delivering results. Balances urgent and effective action, commitment to excellence, taking initiative to resolve problems and work quality. Demonstrates high initiative and provides leadership in a project-oriented environment.

Effective Communication -- Communicates clearly and effectively with associates at all levels, board members, external partners and customers. Strong verbal and written presentation skills including the ability to communicate complex ideas in a simple way and to tailor key messages and presentation style to multiple audiences.

Influence and Collaboration -- Builds and sustains collaborative relationships at multiple levels in the company. Able to work through complex disagreements and conflict to achieve resolution. Builds trust by including others and by keeping the cross-functional teams focused on the success of the entire company.


Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City

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