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Art Director, Photography - West Elm

Date: Feb 13, 2019

Location: Brooklyn, NY, US

Company: Williams-Sonoma Inc.

Requisition Number: WE-14784
Area of Interest: Creative Services
Organization: Corporate
Brand/Division: West Elm
Position Type: Full-time


Who we are:
Born in Brooklyn. At home in the world. west elm has been helping customers express their personal style at home since the launch of our first catalog in 2002. Our home base is nestled down under the Manhattan Bridge in the DUMBO neighborhood of Brooklyn, NY, right above our flagship store. We are a dynamic, fast-paced brand with an exciting growth strategy. We value imagination, diversity and giving people the opportunity to explore, grow and shape our future. We look for innovative, smart and hard-working individuals who enjoy creative thinking and ingenuity. Help us carry out our mission of being a source of inspiration to our customers, creating a global community and tirelessly seeking ways to evolve our brand.

This Art Director helps drive the creative look and feel for our seasonal product launches via photography. The creative executed by this role is integral in visually communicating product design and brand identity. The proper design and art direction combined with the right content drives customer engagement with the brand. Visual content created from this role directly translates the brands marketing needs, ultimately driving revenue for the business. Our goal as a brand is to create impactful, and innovative design for the home and to engage and educate the customer on our key initiatives and our impact to the community.

Core responsibilities:

Operates with a solid grasp of brand's aesthetic. Elevates and evolves the photo aesthetic & storytelling while supporting the overall brand direction. Collaborate with the concepting each season in preparation for the executive presentation by collecting inspirational swipe, locations, set-direction, and talent recommendations. Partner with Photo, Editorial, and Merchant teams on story concepts to support key product initiatives for each season. Work closely with Director of Photography and merchant partner in paginating and merchandising all catalogs. Partner with Producer to manage shoot crew in studio or on location and lead a shoot efficiently and effectively. Creatively manage shoot with internal team and production partners.
Collaborate and clearly communicate with Stylist and Photographers to ensure concepts and brand vision are compelling & on brand.
Integrate editorial content into print material and collaborate closely with copy team to communicate brand messaging.
Concept, design, and oversee production of materials related to the catalog, digital marketing, and other direct to consumer collateral.
Work with production at earliest stage to ensure the most innovative creative yet cost-effective approach. 
Design and guide production of marketing materials from concept to presentation to final execution. Understands page layout, type integration, and InDesign. Understands 360 marketing and the integration of content across platforms.

You'll need a strong understanding photo art direction and the ability to lead a team to beautiful, innovative concepts across channels. You have a passion for interiors, art, and fashion with a high taste level. You have a keen understanding of current trends, social media, magazines, art, design, and can find the best sources for inspiration, locations, and talent to keep the brand relevant and fresh. Key attributes include love for collaboration, strong communication skills and sense of ownership and urgency in delivering quality in all projects. To be successful here you'll also have a flexible personality to be able to thrive in the fast paced, reactive environment. Adept and agile in an evolving landscape of content creation.


We look for:

* Entrepreneurial spirit, innovation, creativity, and sense of purpose

* Collaboration and a mantra of giving and helping others

* Ability to appreciate, inspire, and be inspired by others

* A passion for helping people express their style and tell their story at home

* A willingness to dig in and contribute

* Excitement about the opportunity to make great things happen for the customer and our brand

* Drive for personal challenge and growth

* Bachelor's degree in art/design 

* 3-5 years of experience in photo art direction, furniture brand preferred

* Editorial design & photo experience preferred

* Strong storytelling/narrative capability
* Proficient in Adobe Creative Suite

* Management skills a plus

* Strong time management, communication, interpersonal skills, and ability to multi-task


We offer an extensive benefits package designed to help you grow, personally and professionally, to care for your family and to build a secure future. Depending on your position and your location, here's a look at what you might be eligible for:

* Competitive benefits, including medical, dental and vision insurance; tax-free spending accounts; same-sex domestic partner benefits; commuter benefits; and more
* A 401(k) plan and other investment opportunities
* Paid vacations, holidays and other time-off programs
* A generous discount on all Williams Sonoma Inc. brands through multiple shopping channels
* Cross-brand and cross-function career opportunities
* Discounts on nearby gyms and other local businesses

This position is not eligible for visa sponsorship.

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City

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