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Email Marketing Manager - Pottery Barn

Date: Apr 12, 2019

Location: San Francisco, CA, US

Company: Williams-Sonoma Inc.

Requisition Number: PB-14182
Area of Interest: Marketing
Organization: Corporate
Brand/Division: Pottery Barn
Position Type: Full-time


About The Role

We are seeking a dynamic leader who is motivated, strategic, results-oriented, and customer obsessed.

As Marketing Manager -- Pottery Barn, you'll develop email and mobile marketing strategies to drive profitable sales to the Pottery Barn brand. You'll work closely with cross-functional teams including creative, ecommerce, merchandising, inventory, promotions, CRM, email technology deployment, and customer analytics/data science to turn those strategies in customer-centric, brand-building campaigns.

A successful candidate should be analytical, innovative, highly detail oriented, and possess an eye for design, as well as have a demonstrated history of building collaborative working relationships and thriving in a fast-paced, rapidly changing environment.


* Develop marketing strategies and campaigns for the email and mobile channels, in partnership with subject matter experts, to drive profitable brand sales across channels
* Own the email calendar and manage all email programing in alignment with the seasonal big ideas and marketing themes
* Ensure consistency of customer experience and marketing strategy between email/mobile and other marketing channels (site, catalog, store, digital)
* Champion the brand vision, mission, promise, image and perception across all email and mobile communications
* Drive the creative development process, including writing effective creative briefs, approving the visual execution of all email/mobile marketing assets & campaigns, and ensuring content is on-brand, seasonally relevant, and compelling to the customer
* Partner with promotions strategy to determine the email and/or mobile communication of all marketed brand promotions
* Analyze email/mobile performance metrics and customer data to understand performance against strategies and derive actionable insights, applying those learnings to future campaigns
* Partner with CRM to optimize communication throughout the customer purchase journey and lifecycle, customizing messaging/content/promotions/etc. to drive sales and increase customer lifetime value
* Champion the email testing roadmap, working in partnership with CRM and email technology deployment to drive continual innovation and optimization within the email and mobile channels
* Manage and develop 1 direct report

Why you will love working at Williams-Sonoma, Inc.

* We're a successful, fast-growing company with an entrepreneurial vibe
* A technologically and data-driven business
* Competitive salaries and comprehensive health benefits
* We're at the forefront of tech and retail, redefining technology for the next generation
* We're passionate about our internal and external clients and live/breathe the client experience
* We get to be creative on a daily basis
* A smart, experienced leadership team that wants to do it right and is open to new ideas
* We believe in autonomy and reward taking initiative
* We have fun!


We're excited about you because you have...

* Bachelor's degree required
* 5+ years experience in marketing with email/mobile marketing experience strongly preferred
* Retail/ecommerce experience preferred
* Analytical and strategic problem solver with insatiable drive for improvement
* Experience writing creative briefs and working with a creative team in a fast paced environment
* Ability to work independently, prioritize, and balance multiple projects against deadlines
* Excellent written and oral communication skills
* Ability to lead and work collaboratively with a broad cross-functional team
* Flexible with changing course midstream and comfortable working with ambiguity
* Proficient in Microsoft excel

About Williams-Sonoma, Inc.

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.


Once you are here, you can look forward to a wide variety of benefits. Our corporate vision--to enhance our customers' quality of life at home--extends to the lives of our associates. To that end, we offer an extensive benefits package designed to help you grow, personally and professionally, to keep you healthy, to prepare you for the unexpected, to care for your family and to build a secure future. Depending on your position and your location, here's a look at what you might be eligible for:

* A generous discount on all Williams Sonoma Inc. brands through multiple shopping channels
* A 401(k) plan and other investment opportunities
* Paid vacations, holidays and other time-off programs
* Health benefits, including health, dental and vision insurance; health and dependent care tax-free spending accounts; medical, family and bereavement leave; same-sex domestic partner benefits; short- and long-term disability programs; life and travel insurance; an employee assistance program
* Tax-free commuter benefits
* A wellness program that supports your physical, financial and emotional health
* In-person and online learning opportunities through WSI University, LearnIt and AcademyX
* Cross-brand and cross-function career opportunities
* Quarterly sample sales
* A business casual work environment
* A bike share program
* Time off to volunteer
* Matching donations to qualifying nonprofit organizations
* Company-sponsored walks and runs
* Healthy, organic options in the cafeteria and an awesome salad bar
* Discounts on nearby gyms and other local businesses

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland

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