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Analyst, Email Marketing - PB Kids

Date: Mar 25, 2019

Location: San Francisco, CA, US

Company: Williams-Sonoma Inc.

Requisition Number: PK-14279
Area of Interest: Marketing
Organization: Corporate
Brand/Division: Pottery Barn Kids
Position Type: Full-time


About the Team:

You will be part of the PBK email marketing team, working with brand ecommerce, creative, copy and deployment leads to support the daily email messages. The team is focused on testing, innovation and driving the email program forward, while delivering relevant content to our customers. You are also a member of the larger Pottery Barn Family marketing team that works across the different channels and brands sharing results, tests and overall ideas in an environment that fosters creativity.

About the Role:

You will help to execute and report on email Marketing campaigns to increase incremental profit and support Brand Objectives for the Pottery Barn Kids brand. You will coordinate with Brand e-commerce teams, a centralized email marketing group, and Direct Marketing to implement Brand strategy. You will also oversee and conduct analysis and provide insight to manage the success of email marketing program and improve efficiency.

You're excited about this opportunity because you will...

* Be a hands-on digital marketer, setting up campaigns, developing strategy and problem solving.
* Manage daily email Marketing campaigns and deployment calendar (promotional and triggers/transactional campaigns).
* Monitor email capture success and overall email health and make recommendations for changes where appropriate.
* Assist in the generation of ideas for testing/new email technology, assist in development and execution of testing roadmap.
* Track production milestones to ensure timely delivery of campaign assets and communicate progress daily
* Coordinate with merchandising, store operations, public relations/social media, and credit card teams to set email launch dates and confirm appropriate landing pages
* Confirm segmentation or targeting with Brand and modeling team
* Confirm promotional banner content and partner with brand & deployment teams to schedule campaigns
* Assign campaign tracking codes for all campaigns using spreadsheet macros
* Review and approve all campaign test files, providing approval for deployment
* Upload weekly auto trigger files from merchants
* Prepare data and creative reference for analytics archive
* Produce weekly campaign performance reporting, including engagement metrics, productivity trends, and test results
* Produce monthly reporting and analysis on auto trigger performance
* Produce ad hoc campaign reporting for program performance analyses
* Manage seasonal updates in evergreen creative
* Participate in preparing quarterly presentations to brand partners
* Promo code and barcode management as needed
* Perform mainframe database uploads for each season
* Interact with peers on other WSI brands to share best practices and test results

Why you will love working at Williams-Sonoma, Inc.

* We're a successful, fast-growing company with an entrepreneurial vibe
* A technologically and data-driven business
* Competitive salaries and comprehensive health benefits
* We're at the forefront of tech and retail, redefining technology for the next generation
* We're passionate about our internal and external clients and live/breathe the client experience
* We get to be creative on a daily basis
* A smart, experienced leadership team that wants to do it right and is open to new ideas
* We believe in autonomy and reward taking initiative
* We have fun!


We're excited about you because...

* You have a Bachelor's Degree and 1-2 years of general business experience
* You already have email marketing experience and/or direct marketing/retail industry experience
* You have proven analytical and organizational skills
* You are an Excel master and can manipulate data in very large spreadsheets
* You have the ability to prioritize and work on multiple projects in a deadline driven environment
* You have strong attention to detail; good follow-through skills & you're able to work well in a team environment.

About Williams-Sonoma, Inc.

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.


Once you are here, you can look forward to a wide variety of benefits. Our corporate vision--to enhance our customers' quality of life at home--extends to the lives of our associates. To that end, we offer an extensive benefits package designed to help you grow, personally and professionally, to keep you healthy, to prepare you for the unexpected, to care for your family and to build a secure future. Depending on your position and your location, here's a look at what you might be eligible for:

* A generous discount on all Williams Sonoma Inc. brands through multiple shopping channels
* A 401(k) plan and other investment opportunities
* Paid vacations, holidays and other time-off programs
* Health benefits, including health, dental and vision insurance; health and dependent care tax-free spending accounts; medical, family and bereavement leave; same-sex domestic partner benefits; short- and long-term disability programs; life and travel insurance; an employee assistance program
* Tax-free commuter benefits
* A wellness program that supports your physical, financial and emotional health
* In-person and online learning opportunities through WSI University, LearnIt and AcademyX
* Cross-brand and cross-function career opportunities
* Quarterly sample sales
* A business casual work environment
* A bike share program
* Time off to volunteer
* Matching donations to qualifying nonprofit organizations
* Company-sponsored walks and runs
* Healthy, organic options in the cafeteria and an awesome salad bar
* Discounts on nearby gyms and other local businesses

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration

This role is not eligible for relocation assistance.


Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland

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