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Sr Analyst, Programmatic Media Buying

Date: Jul 14, 2017

Location: San Francisco, CA, US

Company: Williams-Sonoma Inc.

Requisition Number: SS-10315
Area of Interest: Marketing
Organization: Corporate
Brand/Division: Shared Services
Position Type: Full-time


Williams-Sonoma, Inc. is looking for an experienced Senior Analyst, Programmatic Media Buying, to launch and optimize online display campaigns for 1-2+ brands within the Williams-Sonoma, Inc. portfolio. This is a new role at WSI, and the candidate will work directly in the DSP as we transition brands from a managed service to self-service model. The position will ultimately manage the day to day media buying and program optimization for 1-2+ brands. As an initial team member, this candidate will have a large role in vetting DSP technologies, testing new partners, and transitioning brands to internal management. This Senior Analyst will help develop tactical strategy for each brand, collaborating closely with our Ad Operations and Media Planning Teams to execute campaigns aimed to increase revenue and site traffic and to maximize return on ad spend. Initial responsibilities will focus on retargeting campaigns, but will grow to include prospecting and other targeted media buying across channels/ad formats. Candidates must have expertise in executing complex campaigns leveraging an advertiser's first-party data for targeting. Experience working with direct response advertisers preferred.


* Setup and manage a variety of digital display campaigns across tactics (site retargeting, first-party CRM data retargeting, prospecting, contextual targeting, PMPs, publisher direct buys) whilst hitting or exceeding program KPIs
* Monitor and take a proactive stance on ad verification, optimizing campaigns to ensure our ads are in-view and brand safe
* Proactively track campaign pacing and performance, ensuring accurate and timely delivery of budget
* Manage budgets closely, ensuring spend is aligned with seasonal performance and weekly and monthly targets met
* Effectively communicate digital strategies and rationale for tactical approaches of each campaign
* Spot opportunities for new tactics/improved ROI/forecast investment and return and work directly with Customer Relationship Management team to fund
* Be a platform expert, familiar with all optimization levers and features of the DSP
* Simultaneously manage multiple campaigns with varying budgets/goals (with special emphasis on weekly/monthly spend and ROI targets)
* Troubleshoot and QA campaigns pre-launch and once live
* Track, analyze, and provide regular reporting/updates on KPIs
* Stay apprised of current and new DSP functionality and/or data offerings and successfully deploy on relevant campaigns
* Keep up-to-date with industry trends and be a subject matter expert on programmatic media buying
* Collaborate with IT, Ad Operations, and Media Planning Teams on site tagging, creative tag delivery, campaign strategy/execution, and reporting
* Collaborate with Analytics and Database Teams to leverage DMP segments for specialized targeting


Requirements & Experience

* 3+ years of experience in DSP campaign management/optimization, with a focus on direct response practices
* Direct experience with ad serving platforms, verification partners, and related technologies
* Familiarity with buy-side technologies including onboarding, data management, verification, cross-device identity resolution, etc.
* Strong analytics expertise and background in digital analytics and/or data management platforms (DMPs); Ability to analyze raw data, draw conclusions, and develop actionable recommendations/communicate outcomes
* Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate to all levels across the organization
* Intermediate to advanced Excel skills (pivot tables, vlookups, sumifs, etc.)
* Leadership and innovation to help grow in-house team
* Entrepreneurial spirit and ability to work in an adaptive, fast-paced environment
* Bachelor's Degree or equivalent experience required


Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland

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