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Manager, Loyalty Marketing - Williams-Sonoma

Date: Oct 5, 2017

Location: San Francisco, CA, US

Company: Williams-Sonoma Inc.

Requisition Number: SS-11511
Area of Interest: Marketing
Organization: Corporate
Brand/Division: Shared Services
Position Type: Full-time


About the Role

The Williams-Sonoma brand Marketing team is seeking a Manager of Loyalty Marketing to lead the development, implementation and management loyalty programs and for the Williams-Sonoma and Williams-Sonoma Home brands, including co-brand and private label credit card programs. You will develop, execute, and manage cross-functional efforts to drive growth and retention across all marketing touchpoints. This role is a key liaison between the brands, marketing, and external partners.

You're excited about this opportunity because you will...

* Manage cross-functional effort to drive growth through a co-brand and private label credit card program, and integrate loyalty initiatives into all marketing programs
* Help develop a strategy to drive acquisition in both channels as well as improve the retention and reactivation rates of current cardholders
* Partner with finance team to manage credit card marketing budget
* Act as the key liaison between Williams-Sonoma and Alliance Data
* Develop a deep understanding of the brand's identity including product, editorial and marketing initiatives, in order to create loyalty initiatives that meet both financial and brand-building goals
* Keep abreast of loyalty market and competition; bring insights to team and use to inform strategy
* Assist in managing the creative process for loyalty by writing creative briefs and routing collateral to key stakeholders
* Collaborate regularly with merchants, marketing, creative, finance, external partner and cross-channel representatives
* Partner with digital marketing teams to help improve retention and reactivation rates
* Oversee and conduct analysis and insight to manage the success of each program; partner with Customer Analytics team as needed to gather data and inform future programs
* Communicate results and present insights to brand partners and Executive Leadership

Why you will love working at Williams-Sonoma, Inc.

* We're a successful, fast-growing company with an entrepreneurial vibe
* A technologically and data-driven business
* Competitive salaries and comprehensive health benefits
* We're at the forefront of tech and retail, redefining technology for the next generation
* We're passionate about our internal and external clients and live/breathe the client experience
* We get to be creative on a daily basis
* A smart, experienced leadership team that wants to do it right and is open to new ideas
* We believe in autonomy and reward taking initiative
* We have fun!


We're excited about you because you have...

* A Bachelor's Degree (Marketing/Business/Finance preferred); MBA a plus
* 6+ years of retention marketing experience in a fast-paced, multi-channel retail environment
* A strong understanding of direct marketing principles, Internet-based consumer behavior and online to offline consumer behavior
* Project management experience
* A proven ability to translate analytic data into strategic idea
* Excellent written, verbal, problem-solving and decision-making skills
* A demonstrated ability to successfully drive business results
* A strong attention to detail
* Effective interpersonal skills with the ability to establish strong relationships with cross-functional teams at all levels
* A proven track record in launching and/or managing retention marketing programs (private label, co-branded credit card programs, other retention-related programs) is a must

About Williams-Sonoma, Inc.

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.

This role is not eligible for Visa sponsorship or relocation assistance.


Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland

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