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Analyst, Programmatic Media Buying

Date: Nov 7, 2017

Location: San Francisco, CA, US

Company: Williams-Sonoma Inc.

Requisition Number: SS-10314
Area of Interest: Marketing
Organization: Corporate
Brand/Division: Shared Services
Position Type: Full-time

JOB DESCRIPTION

Williams-Sonoma, Inc. is looking for a skilled Analyst, Programmatic Media Buying, to launch and optimize online display campaigns for 1-2+ brands within the Williams-Sonoma, Inc. portfolio. This is a new role at WSI, and the candidate will work directly in the DSP as we transition brands from a managed service to self-service model. As an initial team member, this candidate will play a role in testing new partners and shifting brands to internal management. In conjunction with our Ad Operations and Media Planning Teams, this Analyst will develop/execute campaigns aimed to increase revenue and site traffic, and to maximize return on ad spend. Initial responsibilities will focus on retargeting campaigns, but will grow to include prospecting and other targeted media buying across channels/ad formats. Experience executing campaigns within a DSP is preferred or related programmatic display knowledge. Experience working with direct response advertisers preferred.

Responsibilities:

* Setup and manage a variety of digital display campaigns across tactics (site retargeting, first-party CRM data retargeting, prospecting, contextual targeting, PMPs, publisher direct buys) whilst hitting or exceeding program KPIs
* Proactively track campaign pacing and performance, ensuring accurate and timely delivery of budget
* Manage budgets closely, ensuring spend is aligned with seasonal performance and weekly and monthly targets met
* Effectively communicate digital strategies and rationale for tactical approaches of each campaign
* Spot opportunities for new tactics/improved ROI/forecast investment and return
* Become a platform expert, familiar with all optimization levers and features of the DSP
* Simultaneously manage multiple campaigns with varying budgets/goals (with special emphasis on weekly/monthly spend and ROI targets)
* Troubleshoot and QA campaigns pre-launch and once live
* Track, analyze, and provide regular reporting/updates on KPIs
* Stay apprised of current and new DSP functionality and/or data offerings and successfully deploy on relevant campaigns
* Keep up-to-date with industry trends and be a subject matter expert on programmatic media buying
* Collaborate with IT, Ad Operations, and Media Planning Teams on site tagging, creative tag delivery, campaign strategy/execution, and reporting
* Collaborate with Analytics and Database Teams to leverage DMP segments for specialized targeting

REQUIREMENTS AND QUALIFICATIONS

Requirements & Experience

* 1+ years of experience in DSP campaign management/optimization or equivalent experience
* Experience with ad serving platforms, verification partners, and related technologies
* Ability to analyze raw data, draw conclusions, and develop actionable recommendations/communicate outcomes
* Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate to all levels across the organization
* Intermediate to advanced Excel skills (pivot tables, vlookups, sumifs, etc.)
* Drive to innovate and help grow in-house team
* Entrepreneurial spirit and ability to work in an adaptive, fast-paced environment
* Bachelor's Degree or equivalent experience required

*LI-AB

Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.


Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland

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