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Analyst, Digital and Loyalty Marketing - Williams-Sonoma

Date: Nov 3, 2017

Location: San Francisco, CA, US

Company: Williams-Sonoma Inc.

Requisition Number: SS-11512
Area of Interest: Marketing
Organization: Corporate
Brand/Division: Shared Services
Position Type: Full-time


About the Role

The Williams-Sonoma brand marketing team is seeking a savvy Analyst to manage marketing initiatives across all aspects of Digital and Loyalty. This role will focus on driving online sales by optimizing the marketing investment across all digital channels. They will develop plans in support of brand annual and seasonal initiatives, as well as identify programs to acquire new and retain existing customers. They will partner with program managers in SEO/SEM, affiliate marketing, display marketing, and other digital channels in planning, implementing, measuring, and optimizing the brand's online spend. Key responsibilities also include testing and optimization of campaign performance, scaling successful campaigns, testing of content and marketing messaging, marketing budget management, and reporting on KPI's. The Analyst will ensure the KPIs are focused on hitting ROI targets tied to building brand awareness and engagement, driving qualified traffic to convert, and driving revenue. This position will interact with merchants, creative, finance and cross-channel representatives. There's a heavy focus on managing budgets, revenue & spend forecast targets and analysis.

A successful candidate should have exposure to digital and loyalty marketing, and possess strong analytical skills. This person will build strong cross-functional relationships and work in a fast-paced, rapidly changing multi-channel retail environment.

You're excited about this opportunity because you will...

* Plan and develop Digital (paid search, paid social, display, remarketing, digital Loyalty) programs to meet revenue and ROI requirements
* Conduct measurement and analysis on the effectiveness and efficiency of online programs
* Identify and leverage synergies between all digital programs. Evaluate new customer acquisition metrics and subsequent value of customers acquired
* Proactively work with team members, other marketing teams, merchandising, creative, finance, and other cross-functional groups
* Work alongside SME's to identify new partnerships and opportunities for optimizing existing partnerships where appropriate based on brand strategies and initiatives
* Manage budget, forecast, and accruals weekly/monthly/annually
* Present findings, analysis and recommendations
* Analyze competitive marketplace and follow eMarketing trends
* Monitor performance across programs and analyze results
* Meticulously track spend, revenue, productivity measures/KPIs on a weekly basis and adjust investment as necessary
* Work with manager and key business partners to create and implement seasonal strategies

* Support the team in various brand initiatives & marketing programs

* Contribute to preparation of monthly presentations to brand partners

Why you will love working at Williams-Sonoma, Inc.

* We're a successful, fast-growing company with an entrepreneurial vibe
* A technologically and data-driven business
* Competitive salaries and comprehensive health benefits
* We're at the forefront of tech and retail, redefining technology for the next generation
* We're passionate about our internal and external clients and live/breathe the client experience
* We get to be creative on a daily basis
* A smart, experienced leadership team that wants to do it right and is open to new ideas
* We believe in autonomy and reward taking initiative
* We have fun!


We're excited about you because you have...

* A Bachelor's degree in Marketing, Business, or related field
* 2+ years of experience in Digital Marketing; Loyalty marketing experience a plus
* A proven track record in managing and optimizing a budget to ROI goals
* The ability to see trends and to extract actionable insights from data to drive results
* Strong organization and interpersonal skills; excellent communication & presentation skills
* The ability to work in a fast-paced environment with the ability to prioritize and be flexible
* Intermediate to advanced Excel skills (v-lookups, pivot tables)
* A meticulous attention to detail
* Experience with a web analytics system a plus

About Williams-Sonoma, Inc.

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.

This role is not eligible for Visa sponsorship or relocation assistance.


Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland

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