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Analyst, Customer Relationship Management - Pottery Barn Kids

Date: Nov 3, 2017

Location: San Francisco, CA, US

Company: Williams-Sonoma Inc.

Requisition Number: PK-11508
Area of Interest: Marketing
Organization: Corporate
Brand/Division: Pottery Barn Kids
Position Type: Full-time


About the Role

The Analyst, CRM will contribute to the planning, execution, and analysis of direct marketing strategies to drive the Pottery Barn Kids business. They will help the Sr. Analyst and/or Manager execute and manage seasonal circulation plans to drive profitable growth and to acquire new, retain existing, and reactivate customers. They will work closely with our Customer Insights team to execute our catalog name selection process and execute test designs that best optimize pages, frequency, reach, and format. They will work with a team of cross-functional partners on various marketing initiatives such as the New Mover program, Registry Marketing, and new store opening marketing campaigns. Great excel skills and the ability to manage a budget (tracking and reconciling) are highly important attributes. Ability to adapt to change, thrive in ambiguity and work in a fast-paced, rapidly changing multi-channel retail environment is a must. This is a great opportunity to work with a well-known brand in a world-class marketing organization and learn from the ground up.

You're excited about this opportunity because you will...

Manage Print Planning and Execution

* Participate in developing circulation and sales plans for direct mail and other marketing campaigns
* Execute catalog production including test design, print specifications and all approvals
* Maintain results histories to inform planning and key circ docs including production schedule, in-home calendar, print summary, catalog inventories
* Participate in and contribute to test design helping to ensure design yields actionable results
* Analyze and report catalog and direct mail campaign performance, test results, etc. leveraging the latest attribution tools

Program Management

* Support non-catalog direct marketing programs such as New Mover, Friends & Family, Top Customer promotions and new store opening marketing
* Complete creative briefs that enable creative team to deliver best possible print pieces
* Review & approve collateral from creative against brief and provide initial feedback
* Select & partner with print vendors to deliver optimal creative pieces within budgeted guidelines
* Request/test/release/track/turn on/off promo codes in Promotion Gateway Tool for all direct marketing programs
* Communicate with field team and call center team where necessary on key marketing programs
* Pull program results across all marketing channels; participate in summarizing findings
* Analyze results, work with key internal partners as needed, make recommendations for changes/improvements

Sales and Costs

* Manage marketing expenses: verify, process, and track invoices
* Prepare monthly accruals
* Review catalog and ecommerce sales curves, make recommendation for changes based on business trend

Why you will love working at Williams-Sonoma, Inc.

* We're a successful, fast-growing company with an entrepreneurial vibe
* A technologically and data-driven business
* Competitive salaries and comprehensive health benefits
* We're at the forefront of tech and retail, redefining technology for the next generation
* We're passionate about our internal and external clients and live/breathe the client experience
* We get to be creative on a daily basis
* A smart, experienced leadership team that wants to do it right and is open to new ideas
* We believe in autonomy and reward taking initiative
* We have fun!


We're excited about you because you have...

* A Bachelor's Degree or equivalent work experience
* 1-2 years experience in marketing or applicable field
* General business experience
* Retail experience a plus
* Proven analytical and organizational skills
* Moderate to advanced Excel skills (v-lookups, pivot tables)
* The ability to prioritize and work on multiple projects in a deadline driven environment
* A strong attention to detail; good follow-through skills
* A natural curiosity and are a quick learner

About Williams-Sonoma, Inc.

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.

The Pottery Barn Kids brand is a part of the Williams Sonoma, Inc. family of brands. Williams Sonoma, Inc. is a multi-channel specialty retailer of high quality products for the home. Williams Sonoma, Inc. is one of the United State's largest ecommerce retailers with some of the best known and most beloved brands in home furnishings. Pottery Barn Kids launched in 1999 to bring style, quality and value to children's spaces throughout the home. It is a premier destination for well-made kids' furniture and accessories. Specializing ages from newborn to age 8, we offer everything from bedding to bath accessories, cribs to classic toys, and luggage to lunch bags.

This role is not eligible for Visa sponsorship or relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland

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