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Analyst, Customer Relationship Marketing - Rejuvenation

Date: Aug 7, 2017

Location: San Francisco, CA, US

Company: Williams-Sonoma Inc.

Requisition Number: RJ-10745
Area of Interest: Marketing
Organization: Corporate
Brand/Division: Mark and Graham
Position Type: Full-time


Our Company

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.

Position Summary

The Analyst, CRM will contribute to the planning, execution, and analysis of direct marketing strategies to drive the Rejuvenation business. They will help the Sr. Analyst and/or Manager execute and manage seasonal circulation plans to drive profitable growth and to acquire new, retain existing, and reactivate customers. They will work closely with our Customer Insights team to execute our catalog name selection process and execute test designs that best optimize pages, frequency, reach, and format. They will work with a team of cross-functional partners on various marketing initiatives such as the New Mover program. Great excel skills and the ability to manage a budget (tracking and reconciling) are highly important attributes. Ability to adapt to change, thrive in ambiguity and work in a fast-paced, rapidly changing multi-channel retail environment is a must. This is a great opportunity to work with a well-known brand in a world-class marketing organization and learn from the ground up.



* Track all email campaign milestones to ensure timely delivery of assets
* Coordinate with merchandising, store operations, public relations/social media, and credit card teams to set email launch dates and confirm appropriate landing pages.
* Maintain detailed email calendar and communicate changes/edits daily
* Confirm segmentation of targeting with brand team
* Pass link tables, subject lines and pre-headers to coder
* Coordinate final file delivery from coder to email deployment team
* QC and approve all campaign test files, providing approval for deployment
* Coordinate weekly auto-triggers promo banner creative delivery between brand and deployment team
* Manage seasonal updates in evergreen creative
* Promo code and sourcecode management as needed
* Support weekly performance campaign reporting, including engagement metrics, productivity trends, and test results
* Support monthly reporting and analysis on auto trigger performance
* Participate in performing monthly and quarterly presentations to brand partners and senior executives
* Ad hoc reporting as needed

Print Planning and Execution

* Participate in developing circulation and sales plans for direct mail and other marketing campaigns
* Execute catalog production including test design, print specifications and all approvals
* Maintain results histories to inform planning and key circ docs including production schedule, in-home calendar, print summary, catalog inventories
* Participate in and contribute to test design helping to ensure design yields actionable results
* Analyze and report catalog and direct mail campaign performance, test results, etc. leveraging the latest attribution tools

Program Management

* Support non-catalog direct marketing programs such as New Mover, Friends & Family, Top Customer promotions and new store opening marketing
* Complete creative briefs that enable creative team to deliver best possible print pieces
* Review & approve collateral from creative against brief and provide initial feedback
* Select & partner with print vendors to deliver optimal creative pieces within budgeted guidelines
* Communicate with field team and call center team where necessary on key marketing programs
* Pull program results across all marketing channels; participate in summarizing findings
* Analyze results, work with key internal partners as needed, make recommendations for changes/improvements

Sales and Costs

* Manage marketing expenses: verify, process, and track invoices
* Prepare monthly accruals
* Review catalog and ecommerce sales curves, make recommendation for changes based on business trend


* As bandwidth allows, assist Manager with Digital marketing across programs for Rejuvenation


* Bachelor's Degree or equivalent work experience
* 2+ years experience in marketing or applicable field
* General business experience required
* Retail experience a plus
* Proven analytical and organizational skills
* Moderate to advanced Excel skills
* Ability to prioritize and work on multiple projects in a deadline driven environment
* Strong attention to detail; good follow-through skills
* Quick and curious learner

This role is not eligible for Visa sponsorship or relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland

Job Segment: Program Manager, Direct Marketing, Merchandising, Call Center, Marketing, Management, Retail, Customer Service